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For the seventh time Toyota was honored with the Vincentric Best Value in America™ award in the Passenger Car brand category. The 2018 victory can be attributed to award winning performance by the Yaris iA, Avalon, and Prius.
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| The Vincentric Best Value in America awards are based on the model level average of all trim levels within the model. Ownership costs for each trim level are measured at annual mileages of 10,000, 15,000, and 20,000. |