For Immediate Release

Black Book National Auto Research Selected By Vincentric

BLOOMFIELD HILLS, Michigan – April 5, 2005 - Vincentric, LLC, a leading automotive data compilation and analysis firm, today announced that it has selected Black Book National Auto Research, publisher of the popular Black Book® family of vehicle appraisal guides, as its source for New Car Price and Valuation data.

"We were extremely impressed with the Black Book team and the process they use to develop high quality vehicle valuation data,” stated David Wurster, President of Vincentric. “Particularly impressive was the frequency of their updates, which allows us to quickly develop market intelligence that reflects the ongoing changes in the value of vehicles.” 

Bob Burnett, president of National Auto Research, was pleased with the Vincentric choice. ”It is gratifying to see that our combination of our on-site auction representatives and our experienced editorial staff has once again proven to provide value for our customers,” commented Burnett. 

The ongoing updates provided by Black Book will allow Vincentric to refresh its cost-of-ownership database each month to reflect up-to-date vehicle valuations. Vincentric combines these valuation updates with monthly updates of maintenance costs, fuel prices, interest rates, and other lifecycle cost factors to develop cost-of-ownership calculations that reflect current marketplace conditions.

About Vincentric
Vincentric provides data, knowledge, and insight to the automotive industry by identifying and applying the many aspects of automotive value. Using its comprehensive, proprietary cost-of-ownership database, the company measures and analyzes the overall cost of owning and operating vehicles and its effect on the value provided to consumers. Vincentric, LLC, is a privately held automotive data compilation and analysis firm headquartered in Bloomfield Hills, Michigan.  For more information, visit the Vincentric web site at www.vincentric.com or call 248-430-4121.

About National Auto Research
National Auto Research, the publisher of the popular Black Book family of vehicle appraisal guides, is a Division of Hearst Business Media, an operating group of the Hearst Corporation. The Hearst Corporation (http://www.hearst.com) is one of the nation's largest diversified communications companies. Its major interests include magazine, newspaper and business publishing, cable networks, television and radio broadcasting, Internet businesses, newspaper features distribution and real estate.

# # #

Contact:

Dave Freed
Vincentric, LLC
952-891-1054

dave.freed@vincentric.com
www.vincentric.com

Eric Lawrence
Black Book National Auto Research
(800) 972-5312