For Immediate Release

Bobit to Publish Vincentric Lifecycle Cost Data 

BLOOMFIELD HILLS, Michigan – November 17, 2005 – Bobit Business Media and Vincentric, a leading automotive data compilation and analysis firm, announced a strategic alliance today to provide the fleet industry access to lifecycle cost data.

Bobit, leaders in fleet media, will publish fleet specific lifecycle cost data for approximately 100 vehicles bimonthly in Business Fleet Magazine and online in its Lifecycle Cost Analyzer at www.fleet-central.com .

Vincentric includes depreciation, fuel, insurance, financing, state fees and taxes, maintenance, repairs, and opportunity cost to create its lifecycle cost totals. Vincentric data, updated monthly, accounts for changes in fuel prices, interest rates, residual values and other lifecycle cost factors.

Vincentric compiles lifecycle costs based on annual mileage rates of 20, 25, or 30 thousand miles, and lifecycle terms of 24, 36, 48, or 60 months. This results in 12 different mileage/lifecycle term combinations for each vehicle. Each vehicle configuration and mileage/lifecycle combination is available at the national level as well as for each of the 50 states and DC.

With over 3,000 vehicle configurations for the 2005 and 2006 model year currently available, the most recent Vincentric data update calculated over 1.8 million lifecycle costs. This allows users to identify the specific lifecycle costs relevant to their own fleet rather than using rough estimates.

Through a link on the www.fleet-central.com Web site, users will be able to access the Vincentric Web site to obtain a subscription to lifecycle cost data for the specific vehicles, state, and driving patterns appropriate for their fleet.

ABOUT VINCENTRIC
Vincentric provides data, knowledge, and insight to the automotive industry by identifying and applying the many aspects of automotive value. Using Vinbase™, its comprehensive, proprietary cost-of-ownership database, the company measures and analyzes the overall cost of owning and operating vehicles and its effect on the value provided to buyers. Vincentric, LLC, is a privately held automotive data compilation and analysis firm headquartered in Bloomfield Hills, Michigan.

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Contact:

Dave Freed
Vincentric, LLC
952-891-1054

dave.freed@vincentric.com
www.vincentric.com