FOR IMMEDIATE RELEASE:

JATO Dynamics joins forces with Vincentric to enhance its automotive data (July 9, 2007)

BLOOMFIELD HILLS, Michigan – July 9, 2007 – JATO Dynamics, the world's leading provider of automotive data and intelligence has joined forces with Vincentric, a Michigan based automotive data compilation and analysis company, to deliver best in class Cost of Ownership intelligence to both consumer automotive marketers and business fleet operators.

JATO, which counts most worldwide automotive manufacturers amongst its customers, is taking Vincentric's Cost of Ownership Data and remarketing it to its extensive customer database. Vincentric analyzes over 2,000 different vehicle configurations for every new car model year and calculates cost of ownership factors such as depreciation, fuel economy, insurance, financing, maintenance, tax and reparability. "We are delighted that the combined output of the JATO and Vincentric data will allow our users to better understand the complete cost of owning and operating all makes and models of vehicles," says Evaristo Garcia, President of JATO Dynamics Inc.

"We are excited to expand the distribution of Vincentric data into the automotive marketplace using the expertise of the JATO organization," says David Wurster, President of Vincentric. "The mix of clients JATO has in a variety of industries allows us to reach a blue-chip client base using a high- quality team of data professionals."

ABOUT JATO DYNAMICS

JATO was founded in 1984 and provides the world's most timely, accurate and up-to-date information on vehicle specifications and pricing, sales and registrations, news and incentives. The company has representation in over 40 countries, providing unique local market expertise. The JATO client base includes all of the world's volume vehicle manufacturers, giving them the ability to react to short-term market movements, plan for long-term developments and ultimately to meet consumers' needs. JATO's data has also been adapted for consumer use in motoring web portals where customers can see the advantages and disadvantages of a specified model against any other while major leasing companies use JATO data to drive the vehicle quotation process. Visit JATO at www.jato.com

ABOUT VINCENTRIC

Vincentric provides data, knowledge, and insight to the automotive industry by identifying and applying the many aspects of automotive value. Using Vinbase(TM), its comprehensive, proprietary cost-of-ownership database, the company measures and analyzes the overall cost of owning and operating vehicles and its impact on the value provided to buyers. Vincentric data is used by organizations such as JATO Dynamics, Cars.com, Yahoo! Autos, Consumer Reports, Kiplinger's Personal Finance, Business Fleet Magazine and Fleet- Central.com as a means of providing automotive insight to their clientele. Vincentric, LLC, is a privately held automotive data compilation and analysis firm headquartered in Bloomfield Hills, Michigan.

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Contact:

Dave Freed
Vincentric, LLC
952-891-1054

dave.freed@vincentric.com
www.vincentric.com