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The strength of the Toyota product line-up was evident again in 2015, with the brand earning its fifth consecutive Vincentric Best Passenger Vehicle Brand in America award. Toyota was honored with five individual Vincentric Best Value in America awards among passenger vehicles with its winners including the Prius v, Camry Hybrid, Avalon, Highlander, and Highlander Hybrid.
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| The Vincentric Best Value in America awards are based on the model level average of all trim levels within the model. Ownership costs for each trim level are measured at annual mileages of 10,000, 15,000, and 20,000. |