Best Value Passenger Car Brand

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Toyota won over half of all awarded segments in the Passenger Car category, allowing the brand to claim the title of Best Value Passenger Car brand in this year’s Vincentric Best Value in America™ awards. The Corolla, Camry, Camry Hybrid, Avalon, and the Prius Prime all outperformed the competition in their segments, allowing Toyota to return for this eighth-time win.


The Vincentric Best Value in America awards are based on the model level average of all trim levels within the model. Ownership costs for each trim level are measured at annual mileages of 10,000, 15,000, and 20,000. To learn more about how Vincentric measures value, click here.