Vincentric Alternative Fuel Analysis Released; Some Hybrids Now Cost-Effective


BINGHAM FARMS, Michigan –  September 7th, 2012 – Vincentric, the leading compiler of automotive cost-of-ownership data, announced its 2012 Hybrid Analysis today, in which 11 of 25 hybrid vehicles were identified as having a lower total cost-of-ownership than their all-gasoline counterparts. 


The 11 hybrids with lower ownership costs included the Lincoln MKZ Hybrid, which had the largest (over $7,000) advantage in comparison to its gasoline alternative, with additional hybrids from Mercedes-Benz, Lexus, Toyota, Ford, Kia, Porsche, Honda and Hyundai also showing cost advantages. However, when the costs to own and operate all 25 hybrid vehicles were taken into account, the average five-year cost-of-ownership for hybrids was $1,223 more than their all-gasoline powered counterparts, assuming an annual mileage of 15,000. 


“With a large number of hybrid vehicles now on the market from numerous manufacturers, consumers have many options to reduce fuel consumption using hybrid technology,” stated David Wurster, President of Vincentric. "Our research shows that certain hybrids provide the benefits of hybrid technology, while also providing overall cost savings. However, it is important to remember that this isn’t the case for all hybrids, with low ownership costs and associated cost savings being specific to certain vehicles."


Vincentric measures eight cost elements for over 2,000 vehicles configurations per model year, including depreciation, financing, fees and taxes, fuel, insurance, maintenance, opportunity cost and repairs. Each month Vincentric re-compiles its database to take into account current vehicle prices, resale values, fuel costs, finance rates and other economic and market factors to ensure that users have access to up-to-date and accurate ownership costs. 


Further information regarding the Hybrid Analysis and other industry reports from Vincentric are available at, or by contacting Dave Freed, Managing Partner at Vincentric, at (952)-891-1054 or



Vincentric provides data, knowledge, and insight to the automotive industry by identifying and applying the many aspects of automotive ownership costs. Vincentric data is used by organizations such as Yahoo! Autos, AOL,, Chevrolet, Toyota, BMW, Mercedes-Benz,, Business Fleet Magazine, Volvo, NADA Guides, and as a means of providing automotive insight to their clientele. Vincentric, LLC is a privately held automotive data compilation and analysis firm headquartered in Bingham Farms, Michigan.

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Dave Freed

Managing Partner
Vincentric, LLC

©2012 Vincentric, LLC, All Rights Reserved.