Audi of America and Volkswagen of America select Vincentric as Lifecycle Cost Provider


BLOOMFIELD HILLS, Michigan – June 6, 2007 – Vincentric, a leading automotive data compilation and analysis firm, today announced the signing of a license agreement with Volkswagen of America to provide access to Vinbase Online for Fleets™, the Vincentric database of lifecycle cost information for over 2,000 vehicle configurations per model year.


Under terms of the agreement, both the Volkswagen of America and Audi of America Corporate Sales departments will have access to the Vincentric data for use in areas such as client presentations, RFP responses, and industry advertising. Vincentric’s Vinbase Online for Fleets is updated monthly with the latest vehicle pricing, fleet incentives, residual values, and fuel prices to measure current lifecycle costs in eight areas: Depreciation, fuel, insurance, financing, maintenance, repairs, state fees & taxes, and opportunity cost.


"We are thrilled that we can now use the independently compiled Vincentric data to support the strong lifecycle cost results of the Audi vehicles,” said Craig Cheatle, Corporate Sales Manager for Audi of America. “We especially like the ability to customize the variables such as cap cost, fuel prices, and finance rates so the measurement matches the driving patterns of our customers. This lets them see how they can provide their drivers with luxury Audi vehicles that easily fit their budget.”


“This is a great solution for Volkswagen as well,” added Kristopher Arthur, Corporate Sales Manager for Volkswagen of America. “Our customers much prefer seeing lifecycle cost comparisons that haven’t been compiled by our internal staff, and with the strong Volkswagen results, this works well for us.” 




Vincentric provides data, knowledge, and insight to the automotive industry by identifying and applying the many aspects of automotive value. Using Vinbase™, its comprehensive, proprietary cost-of-ownership database, the company measures and analyzes the overall cost of owning and operating vehicles and its impact on the value provided to buyers. Vincentric data is used by organizations such as Yahoo! Autos,, Kiplinger’s Personal Finance, Business Fleet Magazine and as a means of providing automotive insight to their clientele. Vincentric, LLC, is a privately held automotive data compilation and analysis firm headquartered in Bloomfield Hills, Michigan.


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Dave Freed
Vincentric, LLC