Vincentric’s 2010 Best Fleet Value in America™ awards announced;

Toyota, Ford, and GM lead the pack.


BINGHAM FARMS, Michigan – May 20, 2010 - Vincentric’s 2010 Best Fleet Value in America™ awards were announced today, with Toyota, General Motors and Ford leading the way, earning multiple Vincentric awards in multiple segments.  In the premium categories, Volvo showed its strength by outpacing its competitors as it won three of the Best Fleet Value in America awards.


Many of the 2010 award winners were repeat victors.  For Toyota, the Camry won for the 3rd year in a row, the Tacoma for the 5th consecutive year, and the five-time winner Prius took top honors in an Advanced Fuel Technology segment.  Consistency was also prevalent at GM, with the fleet-critical ½ ton pickup segment won for the 3rd year in a row by sister vehicles Chevrolet Silverado 1500 and GMC Sierra 1500, while the Chevrolet Express G1500 Cargo Van earned its 3rd Vincentric award. Other repeat winners included the Volvo S40 and Volvo V50, as well as the Volkswagen Jetta Wagon.


New to the winners’ circle in 2010 were the re-designed Ford Taurus and the recently launched Ford Transit Connect, showing that Ford’s revamped product line is providing value to the fleet industry. A new category for 2010 was the Police Sedan segment, won by the Chevrolet Impala Police Edition.


To determine Vincentric’s Best Fleet Value in America™ awards, Vincentric used a comprehensive analysis of fleet lifecycle costs to identify the best fleet values in the industry.  The company measured 8 cost factors for over 2,000 vehicle configurations in the 2010 model year, with twenty different mileage/lifecycle timeframe scenarios used in each of the 50 states plus DC.  The resulting 16,000,000+ lifecycle cost measurements were then reviewed to determine the winning vehicles.


The eight cost factors that determined overall lifecycle costs were depreciation, fuel, insurance, opportunity cost, financing, maintenance, taxes and state fees, and repairs.  These costs were integrated with the Vincentric Fleet Price, which estimates the acquisition cost for each vehicle in the study.


“Each year the competition in the fleet industry gets tougher, and this year our data showed close races in almost every segment”, commented David Wurster, President of Vincentric.  “The results show that buyers and lessees in the commercial and government markets have many quality vehicles to choose from, but the one that provides the the best value for a particular buyer is dependent on the user’s driving patterns and lifecycle terms”, he added.


The vehicle segments and the winners of Vincentric’s Best Fleet Value in America™ awards for the 2010 model year are listed below.  Further information regarding the study is available at


2010 Winners of Vincentric’s Best Fleet Value in America™


-Subcompact - Toyota Yaris Sedan
-Compact, Hatchback - Toyota Matrix Base 
-Compact, Sedan - Nissan Versa Base 
-Compact, Premium - Volvo S40 2.4i 
-Compact, Advanced Fuel Technology - Toyota Prius I 
-Mid-Size Sedan - Toyota Camry Base 
-Mid-Size Sedan, Premium - Audi A4 2.0T FrontTrak
-Sedan, Advanced Fuel Technology - Toyota Camry Hybrid
-Large - Ford Taurus SE FWD
-Large, Premium - Lincoln MKS FWD
-Police Sedan - Chevrolet Impala Police Edition 
-Wagon - Volkswagen Jetta S 
-Wagon, Premium - Volvo V50 2.4i 


-Crossover, Compact, Mid Level - Toyota Rav4 Base 2WD 4cyl
-Crossover, Compact, Premium - Volvo XC60 3.2 FWD
-Crossover, Mid Size - Toyota Highlander Base 2WD 4cyl
-Crossover, Mid Size, Premium - Cadillac SRX Base FWD
-Crossover, Large - Ford Flex SE FWD
-Crossover, Large, Premium - Lincoln MKT FWD
-Crossover, Advanced Fuel Technology - Volkswagen Touareg TDI
-SUV, Compact - Toyota FJ Cruiser 2WD
-SUV, Mid Size - Toyota 4Runner SR5 2WD V6
-SUV, Large - Chevrolet Tahoe Commercial 2WD
-SUV, Large, Premium - GMC Yukon Denali 2WD
-SUV, Premium, Advanced Fuel Technology - Mercedes-Benz ML350 BlueTec
-Sport Utility Truck - Ford Explorer Sport Trac 2WD

-Prestige - Mercedes-Benz GL 550


-Compact Pickup - Toyota Tacoma Base Reg Cab 2WD
-Full Size Pickup, 1/2 Ton - Chevrolet/GMC Silverado 1500/Sierra 1500 Work Truck Reg Cab 2WD 119
-Full Size Heavy Duty Pickup, 3/4 Ton   - Chevrolet/GMC Silverado 2500HD/Sierra 2500HD Work Truck Reg Cab 2WD
-Full Size Heavy Duty Pickup, 1 Ton - Ford F350 XL Reg Cab 2WD SRW

-Mini Van - Dodge Grand Caravan SE
-Mini Commercial Van - Ford Transit Connect XL 
-Full Size Cargo Van - Chevrolet Express G1500 Cargo SWB
-Full Size Passenger Van - Ford E150 XL Wagon


Vincentric provides data, knowledge, and insight to the automotive industry by identifying and applying the many aspects of automotive value.  Vincentric data is used by organizations such as Yahoo! Autos, AOL,, Chevrolet, Toyota,, AutoTrader, Business Fleet Magazine, Volvo, NADA Guides, The and as a means of providing automotive insight to their clientele.  Vincentric, LLC is a privately held automotive data compilation and analysis firm headquartered in Bingham Farms, Michigan.

This press release is provided for editorial use only.  No advertising or other promotional use can be made of the information in this release without the express prior written consent of Vincentric LLC.


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Dave Freed
Managing Partner


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