TOYOTA PRIUS

Mid-Size, under $23,000

Toyota Prius

The mid-sized category, under $23,000 saw a familiar winner as the Toyota Prius combined its low depreciation and high fuel efficiency to take the top honors for the third year in a row. With ownership costs 16% lower than expected for a similarly priced car in its segment, the Prius made it difficult for others to compete.
 
2007 Toyota Prius Base 4D Hatchback*
Cost Item Year 1 Year 2 Year 3 Year 4 Year 5 Total
Depreciation:  $2,862 $3,184 $2,997 $2,622 $2,248 $13,913
Fees & Taxes includes a Federal Tax Credit for Hybrids of $1575 : -176 89 93 81 86 $173
Finance:  1382 1114 826 518 188 $4,028
Fuel:  623 645 668 692 716 $3,344
Insurance:  1448 1456 1463 1470 1478 $7,315
Maintenance:  214 297 594 787 214 $2,106
Opportunity Cost: 271 456 654 875 1090 $3,346
Repairs:  0 0 166 276 276 $718
Total $6,626 $7,241 $7,461 $7,322 $6,296 $34,943
*The data displayed here is for the specific model and trim identified.  The award is based on an average of all trims combined as of January, 2007.

 

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