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Toyota earned its fourth consecutive Vincentric Best Value in America Passenger Car Brand award with its 2014 model year victory. With its diverse lineup of vehicles contributing to its success, Toyota garnered seven individual vehicle awards, more than any other manufacturer. Among its winners were the Toyota Avalon, 4Runner, Camry Hybrid, Prius c, Tacoma, Highlander and Highlander Hybrid models with low depreciation and operating costs contributing to the great value proposition for these vehicles.
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| The Vincentric Best Value in America awards are based on the model level average of all trim levels within the model. Ownership costs for each trim level are measured at annual mileages of 10,000, 15,000, and 20,000. |